Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
forecasting superstar (three tools)
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Running a business without budgeting and forecasting is like flying blind. Here are two resources I use (plus one I'd like to try) to keep Accoil Analytics on track:
Time savings is what excites me about tools like Equals and Causal. There's a bit of setup needed, but once data is flowing I get accurate always-on financials. Manually updating spreadsheets helps me remember important numbers. But automated tools are always up-to-date and easy to share across leadership. If you're running a business or just want to understand what leadership thinks about, start at Foresight.is. To becoming a forecasting superstar, Peter PS: If you like Radiohead, have you heard The Smile? |
Target Burn
Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
I wrote yesterday about getting on a plane to meet people. Another benefit of standing in front of someone is body language. In-person selling doesn't scale well, but it's the fastest feedback we'll ever get. When we're talking to the right person -- someone who can and should buy our product -- it's easy to see when a pitch resonates. When we say the right words, two exciting things happen. Eyes widen and shoulders lean in. When a pitch is even a little bit off, we get polite nods and...
Who do you want to meet that would change the course of your business? If you're not willing to get on a plane to meet them in person, you're missing a huge opportunity. I'll save you all the terrible analogies (including the one about online dating vs meeting in real life). Meeting someone. Shaking his or her hand. Breaking bread across a table. It creates a connection you will never get from LinkedIn comments. It may feel like a lot of money to book a flight, pay for a hotel room, get the...
So much marketing advice and guidance is about how we take our message to our customers. What if you want customers to come to you instead? I'm not talking about 'inbound marketing.' That works, too, but this is something a bit different. Let's call it the Oopsy Daisy. If you want to have more customer conversations, but find it hard to get anyone to talk to you. Break something on purpose. We've done this in software. I've done it with service reports. And I bet you can find a way to "break"...