Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
ok go
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There are times when good enough has to be what the world sees. But rarely does the world know which version they're seeing. If you've gone to a wedding, there's the wedding the bride and groom planned and there's the wedding that everyone experiences. I've never been part of a webinar that didn't have a few technical hiccups. Every website launch has last-minute scrambles before go-live. We have to do the best work we can up to that moment when our plans meet the world. In that moment we have to remember how close we are to what we're building. Nobody else sees the flaws or inspired touches with the same level of detail. But if we do good work, we also have to say "Ok, go." Sending these emails was an "Ok, go" moment for me. I'm grateful for you reading them. I'm also grateful that you don't see the first drafts ;) So, if you're sitting on something - a project of any kind - waiting for the exact right moment to launch, ask yourself if it's good enough. Then launch that sucker. Peter (204 / 500) PS: From a band that pressed publish on pretty epic videos -- Needing/Getting from Ok Go (of course) |
Target Burn
Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
I wrote yesterday about getting on a plane to meet people. Another benefit of standing in front of someone is body language. In-person selling doesn't scale well, but it's the fastest feedback we'll ever get. When we're talking to the right person -- someone who can and should buy our product -- it's easy to see when a pitch resonates. When we say the right words, two exciting things happen. Eyes widen and shoulders lean in. When a pitch is even a little bit off, we get polite nods and...
Who do you want to meet that would change the course of your business? If you're not willing to get on a plane to meet them in person, you're missing a huge opportunity. I'll save you all the terrible analogies (including the one about online dating vs meeting in real life). Meeting someone. Shaking his or her hand. Breaking bread across a table. It creates a connection you will never get from LinkedIn comments. It may feel like a lot of money to book a flight, pay for a hotel room, get the...
So much marketing advice and guidance is about how we take our message to our customers. What if you want customers to come to you instead? I'm not talking about 'inbound marketing.' That works, too, but this is something a bit different. Let's call it the Oopsy Daisy. If you want to have more customer conversations, but find it hard to get anyone to talk to you. Break something on purpose. We've done this in software. I've done it with service reports. And I bet you can find a way to "break"...