Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
what we talk about when we talk about AI
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Speed. That's what we talk about when we talk about AI. In particular, for the marketing and sales side of things. We talk about speed:
To keep pace and to build a nimble marketing capability, we're trying a new thing. I created a Jira* project called Marketing Tests. It's simple. There's a list of ideas to test. A list of experiments we're running right now. And one list for things that worked and one for things that didn't. Ideas can be big or small. But the experiments must be small. An experiment has to be simple enough to be built and started in one day. Measuring results can take a while, but it's important to me that we launch quickly so we can learn as fast as possible. Where do we find the time? We haven't until recently. Starting this month, we're setting aside one day to experiment. I plan to run this for a few months and see how we go. Focusing on AI My challenge to the team is to use AI. We're a small team, but I think we can do a lot with the help of AI tooling. These experiments should include some AI in an attempt to either shorten our workflows OR create new ones. One day a month doesn't feel speedy. Maybe we'll follow Google and go for 20% Time (or one day a week) to experiment and built new things. But for now, we're starting with one day to see what kind of impact it has. What about you? Are you finding ways to leverage AI? If you are, how? And what tools do you use? If not, why not? 🤖 Meep morp, Peter *Use whatever task tracking tool you want. |
Target Burn
Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.
I wrote yesterday about getting on a plane to meet people. Another benefit of standing in front of someone is body language. In-person selling doesn't scale well, but it's the fastest feedback we'll ever get. When we're talking to the right person -- someone who can and should buy our product -- it's easy to see when a pitch resonates. When we say the right words, two exciting things happen. Eyes widen and shoulders lean in. When a pitch is even a little bit off, we get polite nods and...
Who do you want to meet that would change the course of your business? If you're not willing to get on a plane to meet them in person, you're missing a huge opportunity. I'll save you all the terrible analogies (including the one about online dating vs meeting in real life). Meeting someone. Shaking his or her hand. Breaking bread across a table. It creates a connection you will never get from LinkedIn comments. It may feel like a lot of money to book a flight, pay for a hotel room, get the...
So much marketing advice and guidance is about how we take our message to our customers. What if you want customers to come to you instead? I'm not talking about 'inbound marketing.' That works, too, but this is something a bit different. Let's call it the Oopsy Daisy. If you want to have more customer conversations, but find it hard to get anyone to talk to you. Break something on purpose. We've done this in software. I've done it with service reports. And I bet you can find a way to "break"...